LAMB WESTON
Magic recipe book mobile app
Lamb Weston is one of the world's largest producers and processors of frozen french fries and other frozen potato products. We built and designed Lamb Weston’s mobile application that would accompany the features and content available on their website, and allow the user to explore different products and recipes.
STRATEGY
- Information Architecture
- Interaction Design
- Visual design
TEAM
Project Lead
Guido Fortini
Designer
Lucila Díaz Spólita
Project Goals
Transform the entire LambWeston digital product catalog into an iOS app that allows users to select products and the app returns
recommended recipes based on that selection.
Information Architecture
The user chooses the product he owns and the app recommends recipes, or the user can browse the list of available recipes and the app recommends what products he needs.
Interaction Design
From a simple selection, the user has a large number of filters to select the right product or recipe, he can share his preparation process on social networks and finally he can bookmark the recipes to want to make on another occasion without having to search for them.