DERIVE ONE
Research company rebranding and positioning
DeriveOne is a market research and behavioral analytics provider specializing in behavior solutions and both unconscious and rational thinking research. We worked with DeriveOne’s team in different workshops to create a strategy that works for the company's new approach. We redesigned the logo and the website focused on creating a more human communication.
STRATEGY
- Research
- Discovery Workshops
- Branding and Positioning
- Interaction Design
- Visual Design
- Development
TEAM
Project Lead
Guido Fortini
Designer
Lucila Díaz Spólita
Project Goals
The main objective was to be known as the company that can break the gap of unconscious decisions. The goal was to convey the value of DeriveOne's offer, highlighting new solutions and adding human elements.
Discovery Workshops
Different activities were carried out together with the DeriveOne team. We conducted a content audit, Competition analysis, and brand personality workshop. These activities provided us with extremely valuable information for the further development of the brand and its identity.
Logo Evolution
Keeping the original idea of the D+1, the new logo is visually balanced, and the 1 is intensified by the tail, resembling a shadow. The overall effect is modern, clever, clear, and more trustworthy.
Final Design
“Our partnership has been such a value add for our business. They approach each project with a tremendous amount of passion and integrity. They feel invested in our success and are not afraid to guide us in the right directions. Combine all of the above with a great artistic aesthetic, and you have an excellent digital company in The UX Department.”