ENERGY SIMPLY
A personal energy consultant for electricity plans
Using proprietary software,Energy Simply monitors for changes in the electricity market and works in partnership with its customers to assess their individual electric needs, recommend the most cost-effective plan based on those needs and sign them up automatically. We worked with Energy Simply's founders in the redesign of their brand and their website.
STRATEGY
- Design Consulting and Workshops
- Branding
- Information Architecture
- Interaction Design
- Visual design
- Development
TEAM
Project Lead
Juan Pablo Manson
Developer
Pablo Aizensztein
Designers
Guido Fortini
Lucila Díaz Spólita
Project Goals
The goals for the rebranding and website redesign project was to better communicate Energy Simply’s value proposition and to improve customer acquisition and engagement.
Workshops
As part of the project discovery process, we worked with Energy Simply’s founders in different workshops that allowed the team to make strategic decisions together. From defining the personality for the new Energy Simply brand to creating moodboards to visualize the new site’s look and feel, the entire process was focused on hands-on collaboration.
Savings Calculator
Energy Simply’s Savings Calculator provides great value to the site’s visitors, and it is a way for potential customers to have a glimpse at the technology behind Energy Simply’s services and to start their engagement with the company. The entire team decided to revamp the Savings Calculator and to give it a more prominent role in the website.
Interaction and Visual Design
With regular meetings to review progress, and using the Invision platform to create clickable prototypes that allowed quick feedback from the entire team, we worked together to create the new responsive website for Energy Simply.
Final Design
