Digital Product Design

With over 4 million users across 40 countries, QuestionPro is a leading online survey software that allows clients to create, distribute, and analyze results of online surveys in order to make better business decisions.

We worked with QuestionPro’s team defining and developing their brand identity, redesigning and growing their core product, creating new products for specific markets, and taking them to different platforms.

  • User Research
  • Experience Strategy
  • Identity Design
  • Information Architecture
  • Interaction Design
  • Visual Design
  • Front-end Development
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Wireframe mockups

We collaborated with QuestionPro in a user-centered process that involved interviewing customers and support team members, and gathering live web insights to identify issues and opportunities for improvement. Based on these inputs, we worked together defining and guiding the user experience strategy as well as creating and implementing a new brand identity for the firm.

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Marketing site
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Edit surveys – web app
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Manage surveys from any device

Working closely with QuestionPro’s product managers and its in-house development team, we developed detailed interaction workflows, wireframes, and mockups to effectively propose and communicate design solutions. We also validated design hypotheses by conducting remote and in-person testing sessions.

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Mobile app wireframes
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Splash screen / Tablet login
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Smartphone login
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Offline surveys list
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Report details

“The UX Department has been a fantastic partner in building our business. What makes them so valuable is their core focus on approaching design from a perspective of usability and efficient user interactions. We don’t just get beautiful creative from The UX Department, we get creative that looks great and works for the user, that’s an invaluable combination.”