Consumer website and web application redesign

iCustomer is a social CRM platform created by Plusoft. It allows companies to search, monitor, and analyze comments about themselves on Facebook, Twitter, blogs, digital communities, and other channels by using sentiment analysis. Plusoft is a technical solutions company from São Paulo, with more than 20 years in business and a prominent client base.

  • User Research & Experience Strategy
  • Information Architecture
  • Interaction Design
  • Visual Design
  • Front-end Development
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First drafts
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iCustomer is a complex and robust web-based tool. It includes features such as publication scheduling, search filters, automatic analytics reports, sentiment analysis monitoring through neural networks, and more. Our goal on this project was to create a more intuitive and efficient UI that would reduce the learning curve for new users, without being disruptive for regular users.

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Web app visual design

After working closely with the Plusoft team, we created a refreshed look and feel for both the consumer website and the web app, which were now also responsive. We thoroughly reworked the visual design and information architecture to organize the application’s abundant data for its many different types of users. This way, we were able to simplify the tasks that users perform on the web app, without taking away any valuable insights from the clients.

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Responsive dashboard
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Consumer website
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Responsive consumer website
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Responsive web app

“The UX Department team’s knowledge and skill translated our needs into a rich interface with great usability. The look and feel, and the design as a whole, are the result of careful study and testing plus extreme good taste. We were very happy to work with a team so helpful and prepared.”