Improving the UI of training courses
Acrobatiq, Carnegie Mellon University’s e-learning initiative, is an online professional training courses platform. We designed and developed their website and brand material.
The Acrobatiq team had a clear notion of the image they wanted their brand to reflect, so they sought for our guidance devising new marketing materials that would relate better to their needs and objectives.
We built a marketing site; created new illustrations for their courses; and designed a newsletter, business cards, stationery templates, and many other marketing materials to craft a coherent and current image for Acrobatiq.
- Identity Design
- Collateral Design
- User Research & Experience Strategy
- Information Architecture
- Interaction Design
- Visual Design
Our visual solution represented the brand’s tone of communication and aimed to improve recall among users through color, typography, photography, and layout. The proposal was considered for the design of the platform.