Improving the UI for training courses
Acrobatiq, a Carnegie Mellon University’s e-Learning initiative, is an online professional training courses platform. We designed and developed their website and brand material.
Acrobatiq’s team had a clear notion regarding the image they wanted the company to reflect, so they seeked out for our guidance to build new marketing materials that would relate better to their needs and objectives.
We built a marketing site; created new illustrations for their courses; designed a newsletter, business cards, stationery templates, and many other marketing materials in order to make Acrobatiq’s image coherent and current.
- Identity Design
- Collateral Design
- User Research & Experience Strategy
- Information Architecture
- Interaction Design
- Visual Design
It was considered for the design of the platform, a visual solution that represented the tone of communication of the brand and in this way generate recall among users thanks to colors, typography, layout and photography.